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Carpet Boss llc
Carpet Boss Website Creation (in progress)
A new website design for a local Parkville, MO deep steam cleaning business
Challenge
The website's design needed to capture a new network of clientele by building business credibility
Role
UX/UI Designer, Information Architect, Branding, Interviewing
Tools
Figma, Adobe Photoshop, Adobe Illustrator, and Wix
Website
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Background
Context of Spenser's Business Needs
Spenser Ward, owner of Carpet Boss, was someone I never met before working on this website. Spenser reached out to me after seeing my work on the King Pharmacy website.
He was moving back to Missouri quickly and needed to establish branding for his new side gig that turned into a 9 to 5. We began with a conversation on the phone where he established the website's goals with me.
Carpet Boss needed to...
- Establish a competitive advantage against the crowd through modern branding
- Create credibility through a well-documented cleaning process
- Display his accomplishments through cleaning thus far
Research
Understanding the User Needs
I decided from the start that the best way to go about making the website was to research the user experience from scratch.
We didn't have any users to base our information on due to his location differences as well as a lack of clientele network.
I was instead able to find the user experience through means of traditional research.
The User Persona
By looking through research reports to find relevant information applicable to carpet cleaning, I was able to find a consistent clientele.
Spenser was able to confirm to me what was accurate about this research as well as from people he previously had served.
We found that the clientele he was looking at consisted of busy middle-aged individuals who lacked the large equipment and time to use the tools.
Our research-based assumptions have proven true over time thus far, expanding beyond traditional households but into actual business establishments.
Design
Low to High Fidelity
I struggled to truly map out what Spenser was looking for in the beginning, given that he had a vague idea of what it might look like beyond the logo creation.
We had several phone calls throughout the process to guarantee that I was staying authentic to his image, no matter the choices I believed to be correct.
Sketches
Mockup
to
Carpet Boss Imagery (Still in Process)
When Spenser began the process of building his business, he had little experience with the advertising side.
He had a small group of images between him and his wife designated from his previous work. The goal was to use this as an aide until further imagery work could be done with me after he moved
Below is the presentation of quality cleaning that we were trying to share in the meantime.
Summary
Final Thoughts (until revisions)
Spenser was happy with the quality of the website given the restrictions on time and resources to build up his business.
While I wanted to take more time to work on the process, we both decided it would be best to allow him to move over the Summer of 2023 and then go back to it afterward once some clients had been built.
Thus far, he has been extremely successful in building out the brand despite the level of competitors around him.
His modernized approach to using social media, creating a brand through present-day website principles, as well as an emphasis on being a local business, has given him a competitive advantage over the market that will last.
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