Carpet Boss LLC
Carpet Boss Website Concept
A new website design for a local Parkville, MO deep steam cleaning business
Challenge
The website's design needed to capture a new network of clientele by building business credibility
Role
UX/UI Designer, Information Architect, Branding, Interviewing
Tools
- Figma
- Adobe Photoshop
- Adobe Illustrator
- Wix
Website
Archived due to new website marketing needs.
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Background
Context of Spenser's Business Needs
Spenser Ward, owner of Carpet Boss, was someone I never met before working on this website. Spenser reached out to me after seeing my work on the King Pharmacy website.
He was moving back to Missouri quickly and needed to establish branding for his new side gig that turned into a 9 to 5. We began with a conversation on the phone where he established the website's goals with me.
Carpet Boss needed to...
- Establish a competitive advantage against the crowd through modern branding
- Create credibility through a well-documented cleaning process
- Display his accomplishments through cleaning thus far
Research
Understanding the User Needs
I decided from the start that the best way to go about making the website was to research the user experience from scratch.
We didn't have any users to base our information on due to his location differences as well as a lack of clientele network.
I was instead able to find the user experience through means of traditional research.
The User Persona
By looking through research reports to find relevant information applicable to carpet cleaning, I was able to find a consistent clientele.
Spenser was able to confirm to me what was accurate about this research as well as from people he previously had served.
We found that the clientele he was looking at consisted of busy middle-aged individuals who lacked the large equipment and time to use the tools.
Our research-based assumptions have proven true over time thus far, expanding beyond traditional households but into actual business establishments.
Design
Low to High Fidelity
I struggled to truly map out what Spenser was looking for in the beginning, given that he had a vague idea of what it might look like beyond the logo creation.
We had several phone calls throughout the process to guarantee that I was staying authentic to his image, no matter the choices I believed to be correct.
Sketches
Mockup
to
Carpet Boss Imagery
When Spenser began the process of building his business, he had little experience with the advertising side.
He had a small group of images between him and his wife designated from his previous work. The goal was to use this as an aide until further imagery work could be done with me after he moved
Below is the presentation of quality cleaning that we were trying to share in the meantime.
Summary
Final Thoughts
Spenser was happy with the website given the limited time and resources available as he built his business.
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While I originally wanted to spend more time on the process, we agreed it made more sense for him to move forward during Summer 2023 and revisit improvements later once he had established clients.
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Since then, he has successfully grown his brand in a highly competitive space. He later partnered with a marketing company that specializes in cleaning businesses, which replaced my earlier design approach.